On Urban Missional Cultural Relevance.

According to conventional wisdom, the American city is back. And the American church seems to have gotten the message. If you’re young, ambitious, and entering the ministry, planting an urban church is the thing to do.

Even if your congregation is actually made up of middle-class suburbanites.

(Google “City Church,” and you’ll find a multitude of churches -- many of them located in gritty metropolises like Anchorage and Chatanooga).

The trend toward bringing the gospel to previously un-churched and culturally influential urban areas is exciting, and necessary. I would argue that this movement is one of the most important developments in modern Christianity. However, it’s important to draw the line between truly serving a city, and attempting to capitalize on the image of urban hipsterdom. Buzzwords like “cultural relevance” can mask a real cultural disconnect with the local community.

The vast majority of Christians in middle-America aren’t that artistic. They aren’t overly concerned with refuting the deconstructionist philosophy of Jacques Derrida. They don’t all enjoy sitting through Swedish art films from the ‘60s. And like it or not, they need pastors too.

This isn’t a screed against hipsters, or so-called “hipster Christianity.” Many of the people that get branded as hipsters aren’t trying to put on a phony identity. Some people (including Christians) have a passion for art, listen to obscure bands because they genuinely enjoy them, and wear retro glasses because they have bad eyesight, and thought they just looked good, dangit! That’s okay. But it isn’t a sin to wear dad shorts and listen to Casting Crowns. The chronically un-hip aren’t second-class citizens in the kingdom of God.

The return of Christian interest in urban ministry is an incredible development. A few decades ago, few would have believed that New York City and Seattle would become vibrant centers of evangelical Christianity. But the church is made up of Christians. It should exist wherever Christians are, and reflect where they live. A church on Manhattan island won’t be the same as a church in Manhattan, Kansas.

If being “relevant” in your community means discussing grad-school level literature and cinema, more power to you. If you’ve been called to serve in a true cultural center, you should take that mission to heart. There’s no doubt that the church has a long way to go in ministering to America’s great cities. But if “authenticity” is going to be more than a buzzword, church leaders need to truly take into account the needs and identity of the specific community they’ve been called into.

Even if that community thinks Bud Light is a legitimate beverage choice.